Explain the various types of research, objectives of doing research, research design and sampling.
Describe data analysis and hypothesis testing procedures.
After studying this course, the learner should be able to:
- Apply fundamental concepts of product and brand management in business
- Undertake and manage the new product development process in general
- Use the brand positioning framework in developing a brand
- suggest ways to expand the brand and make it a global brand through the application of different brand concepts
- Identify and suggest a solution to the strategic issues related to product and brand management
- Design a basic e-commerce business model
- Identify the opportunities available in the digital market as well as identify the loopholes or shortfalls too
- Teacher: Deepa C